About LST Marketing

At LST Marketing, we create events, consumer activations and communications that help brands make connections by defining their authentic purpose, to become proactive, to innovate and live culturally relevant and commercially successful lives. We provide custom solutions for clients participating in experiential marketing, event production, sports and entertainment. LST Marketing’s team of professionals excels at urban event operations, sponsorship activation, creative services, business-to-business sponsorship strategy, automotive retail advertising, corporate hospitality, communications, marketing research and analytics.

We offer excellent benefits including 401(k) with matching, health, dental, vision, life, paid-time-off – all in a challenging, fast-paced, but fun and flexible environment.

Account Director

Position includes all of the following aspects:

Client Management

  • Proactively seek opportunities to do more for our clients. You will apply your passion for marketing, your general marketplace knowledge and your deep understanding of the client’s needs to shape smart, relevant proactive proposals
  • Big picture thinking – you will think business knowledge, not operational. Selling the project, not delivering it. Defining the scope, not managing it
  • Guide the development of integrated solutions that leverage agency offering and are mutually beneficial for the client and the agency
  • Understand clients’ business and business issues and serve as a trusted advisor to drive effective solutions
  • Build and maintain effective client relationships, ensuring that all clients’ needs are listened to, understood and responded to in a timely way
  • Ensure clear communication to the client regarding roles and responsibilities, scope, budget, schedules and project status/ action items
  • Ensure stability of revenues by managing existing projects to ensure client needs are met
  • Guide the development, writing and presentation of incremental project proposals, scopes of work, schedules and staffing plans. Ensure PCNs are clearly communicated to client and approved

 

Team Management

  • Manage project process from planning to creative to execution
  • Ensure regular team meetings and manage communications between team members, ensuring all deadlines are met
  • Coach and oversee junior team members on execution of all individual job details
  • Develop talent of junior team by providing challenging assignments and ongoing constructive feedback

Budget Management:

 

  • Own overall responsibility for account revenue targets
  • Manage the budget process from a profit generation perspective including expense management, client quoting and profit modelling
  • Provide accurate reporting in preparation for reforecast calls
  • Stay abreast of client billing escalation issues and ensure they are being resolved
  • Provide guidance to finance and procurement to effectively negotiate with clients

 

Creative Management:

  • Ensure that an opportunity brief is developed to set the stage for strategy development
  • Collaborate with creative partner to ensure all creative content and agency solutions address the business need
  • Participate in creative brainstorms to generate ideas for clients
  • Ensure that a measurement metric is in place

Planning:

  • Passion for the brand strategy – be able to have the complex conversations at a broader business level and be able to sell in the strategic story
  • Participate in the development and implementation of account plans to ensure a disciplined approach to growing business with assigned current clients
  • Provide client information to management to assist in the identification of new business opportunities
  • Continually collect and disseminate market and competitive intelligence
  • Manage account, contact business development activity and pipeline opportunity information in SalesForce CRM system to enable accurate forecasting. Send targeted, relevant Marketing materials to prospects from company CRM system

 

New Business

  • Entrepreneurial Instincts – you won’t settle for the status quo. You’ll be curious. You’ll follow a thread and see opportunities where others don’t. You’ll understand a need and find a solution to meet it.
  • Support new business credentials
  • Drive and lead new business pitches
  • Grow account portfolio

 

Success Measures:

  • Deep trusted advisor relationships within the client
  • Flawless delivery of client commitments, exceeding client expectations
  • Positive team climate that inspires others to excel and deliver
  • Seen as a valuable leader of project and client teams
  • Repeat business with client

Here are a few personal traits that foster success at LST Marketing:

  • Judgment and Decision-Making Ability
  • Integrity
  • Initiative
  • Leadership
  • Achievement/Effort
  • Dependability
  • Social Orientation
  • Attention to Detail
  • Cooperation

Click here to apply for this position or to view additional career opportunities with LST Marketing.