New subsidiary expands communications, PR and social media services
INDIANAPOLIS (Dec. 16, 2015) – LST Marketing, LLC has purchased a stake in GRand Solutions LLC (GRand), forming a public relations and communications business subsidiary of LST Marketing (LST).
This expansion will enhance LST’s capability to provide communications services, public relations and social media strategy for its clients, as well as provide experiential marketing, event production and creative services on behalf of the existing clients of GRand.
The acquisition of GRand marks LST Marketing’s second major acquisition in 2016. Financial terms of the agreement were not disclosed.
Veteran sports executives Gene Cottingham and Ruthie Forbes formed GRand in late 2010 in Indianapolis. The company has enjoyed tremendous growth through work in top-level professional motorsports with sanctioning bodies, manufacturers, event promoters, teams and drivers and also in other professional sports and entertainment properties.
“We’re ecstatic to bring the talented communications professionals of GRand Solutions to LST,” LST Marketing CEO John Lopes said. “We have worked with Gene and Ruthie and their staff on many complex projects, and we know first-hand how their creative, cost-effective solutions work so well for a wide array of clients. We’re proud to add those skills to the growing LST portfolio.”
Said LST Marketing President Starke Taylor: “The services offered by LST and GRand compliment each other so well that we quickly realized joining forces would create impactful results for existing and future clients. GRand is a perfect fit for LST since we share similar values of creative, nimble thinking to create effective, world-class programs for our clients.”
Forbes and Cottingham will lead the communications division of LST from LST’s Indianapolis office. They also will join LST Communications as partners alongside Lopes, Taylor, longtime utility industry executive John Herron and senior advertising executive and Chief Creative Officer Greg Smith, who leads LST Creative Services.
“LST and GRand share similar philosophies and work cultures, and our combined skill sets form a potent force to generate results,” Cottingham said. “We’re both dedicated to creating and executing innovative, comprehensive solutions tailored to the individual needs of the client, so this is an ideal union that will provide LST Marketing with another important piece to its already impressive list of available services.”
Said Forbes: “We always have enjoyed a strong professional and personal relationship with John and Starke and members of the LST team. The timing was right for us to join forces. We’re excited to fuse our communications and public relations skills, experience and contacts with LST’s outstanding team of marketing and events professionals to benefit GRand’s current client base and existing and future clients of LST.”
About LST Marketing, LLC
At LST Marketing, we create events, consumer activations and communications that help brands make connections by defining their authentic purpose, to become proactive, to innovate and live culturally relevant and commercially successful lives. We provide custom solutions for clients participating in experiential marketing, event production, sports and entertainment. LST Marketing’s team of professionals excels at urban event operations, sponsorship activations, creative services, business-to-business sponsorship strategy, automotive retail advertising, corporate hospitality, communications, marketing research and analytics. Follow us on Twitter @LSTMarketing or visit us at www.LSTMarketing.com.