INDIANAPOLIS (June 20, 2016) – LST Marketing has hired successful sports marketing, event and radio industry veteran Nicole Shackelford as senior director of sales and Nick Wilhoit as account manager, expanding the company’s Indianapolis office.

Shackelford brings extensive experience to her role which includes more than 15 years in event management, media, sponsorship and professional sports marketing and sales in the motorsports, National Football League (NFL) and Major League Baseball (MLB) industries.


In Shackelford’s new role, she will be responsible for planning and implementing all sales and marketing initiatives for LST Marketing, in addition to developing customized programs for prospective clients and maintaining relationships with industry influencers and key strategic partners.

“I’m thrilled to join the executive team at LST Marketing,” Shackelford said. “The scope of opportunities available within the LST portfolio is very impressive. From brand activation to building creative and experiential platforms for clients to traditional sports and entertainment sponsorships, there is something for everyone that will be very appealing to prospective partners. The company’s creative approach to doing business and the scope of its projects are appealing, and I feel like they are a natural fit and transition to this next chapter in my career. I am very excited for the future here at LST Marketing.”

Pittsburgh native Shackleford, 36, resides in Westfield with her daughter.

Wilhoit, a native of Carmel, Indiana, has a varied, deep background in professional sports, event planning, museum content production and executing experiential marketing.

Nick Wilhoit

“An account manager plays an important role in every organization as a leading connection between the company and its clients, and I’m looking forward to producing events at LST Marketing, an industry leader in sports, events and experiential marketing,” Wilhoit said.

Wilhoit, 29, lives in Indianapolis.

The hiring of Shackelford and Wilhoit is an example of LST Marketing’s continued growth. The company formed a communications business subsidiary in December 2015 after acquiring Indianapolis communications and events agency GRand Solutions LLC.  In addition to opening its Miami office, LST Marketing managed activations and experiences in eight countries as well as  throughout North America for its clients over the past year.

“The expansion we have enjoyed across all our service capabilities at LST Marketing has contributed to steady growth in our client base,” said Gene Cottingham, LST Marketing’s executive vice president of strategy. “As we grow, it’s critical we continue adding skilled professionals to our team to serve our clients and drive our business. Nicole and Nick are valuable additions to our team.”

LST Marketing, LLC

At LST Marketing, we create customized experiences and activations that help brands proactively innovate their message while living culturally relevant and commercially successful lives. We build experiences for clients participating in brand marketing, B2B platforms, special events, sports and entertainment. LST Marketing’s team of professionals excel at executing on complicated event productions, brand activations, experiential marketing programs, sponsorship activations, B2B strategy, corporate hospitality and communications. We support our clients with innovative creative solutions, marketing research and analytics. Visit us at to learn more.

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